Marketing your products and services online is an established necessity in the digital era. Start-ups and SMEs must promote brand awareness to reach their desired audience, build their online presence, and ultimately land clients.
Digital marketing is a great tool to communicate with your customers, whilst allowing your customers and potential customers to communicate with you in real-time.
Keeping up to date with your audience, latest market trends, product news, competitor information, creating engaging content, and responding to consumer feedback can become quite overwhelming and labor-intensive.
Since this is a relatively new and evolving field, start-ups and SMEs can sometimes stumble at the first hurdle, when trying to define essential details such as the main target market, or the actual purpose of how to communicate using different digital mediums such as websites, selling platforms, social and professional networking platforms.
This is where engaging a Digital Marketing Expert can save you time and make you money!
3 Reasons to Invest in Outsourcing a Digital Marketing Expert
1. It’s Super Cost-Effective
Engaging an experienced digital marketer can make you money by helping you to establish a digital marketing strategy. The biggest benefit that digital marketing can offer to start-ups and SMEs is the return on investment especially when leveraged correctly. Digital marketing can be far cheaper than traditional methods of marketing whilst having the ability to instantly reach an international audience at the click of a button. Considering many businesses have embraced digital transformation over the past years, many new start-ups are technology-oriented, so it is clear that digital marketing has become an essential component in getting out the message, that they exist, and are here to stay.
2. Video: MUST HAVE!
The video makes up more than 80% of all traffic on the Internet. In fact, according to Industry leaders, 94 percent of marketers say using video content has helped increase user understanding of a product or service. The beauty of video is that you can post your desired content or video on just about any platform, including your social media accounts, and depending on your budget you can get very specific with who sees your ad. If you are camera shy, not to worry, there are many platforms where your Digital Marketing Expert can go to create a video in a cost-effective manner.
3. The Audience
Your brand’s presence is dictated by answering this very basic question – who is your target audience? Digital marketing can be incredibly powerful if properly leveraged to reach your target market – from a local niche market to a worldwide audience. At the end of the day it’s all about connecting with the right audience, and this is what your Digital Marketing Expert lives for!
3 questions to ask when engaging a Digital Marketing Expert
1. Ask for a copy of the Digital Marketers Portfolio
Being able to see a Digital Marketing Expert’s previous work will help you to understand how they communicate a message using creative content and messaging.
2. Ask about relevant industry experience
Although industry experience is not essential, it can be helpful to engage someone who has the relevant industry knowledge, as this will help them integrate into your business rapidly, as they are familiar with the landscape and competitors.
3. Ask about the platforms they have experience working with
It is important to understand that not all digital marketers have experience in both digital marketing and e-commerce, or with the company-specific platforms your business uses for that matter. This will help you to identify candidates that will require further training or who can hit the ground running.
If the thought of digital marketing fills you with a sense of dread, then outsourcing this function may be just the thing your business needs. Investing in the right resource to help you with your Digital Marketing needs can be the best return on investment you ever make. So what are you waiting for?
